Currys

Overview

Currys partnered with Gocertify to overcome visibility issues with their Closed User Group (CUG) offers, previously buried on third-party sites. By embedding a branded, SEO-optimized solution directly onto their website, Currys significantly improved customer experience, conversion rates, and search rankings. This strategic shift resulted in over £8 million in annual sales from CUGs, a 200% increase in conversion rates compared to their previous provider, and consistent top Google rankings.

‍

Background

Currys faced challenges with their CUG offers, struggling with poor visibility and low search rankings. Their previous approach relied heavily on third-party sites, making their offers feel hidden and less competitive. Additionally, the customer experience suffered due to the lack of direct integration on Currys' own website.

‍

Strategy & Execution

To resolve these issues, Currys collaborated with Gocertify to implement a fully integrated, branded CUG promotion solution:

• Branded Discounts: Highlighted strategically during key promotional periods such as Back-to-School, especially promoting products like MacBooks.
• Uncompromised Site Speed: Ensured the integration had zero negative impact on Currys’ website performance.
• Custom Branded Experience: Seamlessly integrated verification and promotional experience directly onto Currys' site to enhance user experience.

‍

Integrations & Special Requirements

Currys had specific technical and user experience needs, which were effectively met by Gocertify:

• 24/7 Shopper Support: Provided around-the-clock assistance, enhancing customer satisfaction.
• On-site Retention: Ensured users stayed within Currys’ website ecosystem throughout their journey.
• SEO Optimisation: Improved visibility and ranking on Google through dedicated landing pages and structured data.

‍

Results

The collaboration yielded remarkable outcomes:

• Over £8 million in annual sales driven by CUGs, showcasing the effectiveness of on-site integration.
• Conversion rates improved by over 200% compared to previous providers, demonstrating significant user engagement and effectiveness of the promotion strategy.
• Consistently ranked #1 on Google, dramatically boosting visibility and attracting organic traffic.

Through Gocertify’s solution, Currys successfully elevated their CUG strategy, enhancing visibility, user experience, and significantly increasing sales performance.

‍

[[testimonial]]