Tenniix

Overview

Tenniix, a Chinese-based brand expanding into Western markets, partnered with Gocertify to launch a closed user group (CUG) programme across the US, Canada, Germany and the UK.

With a high-ticket product, Tenniix wanted to grow through the affiliate channel without relying on broad discounting that would erode margin. Verified offers for key communities like students, healthcare workers, teachers and military gave Tenniix a way to reward high-intent shoppers while keeping its pricing protected.

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Background

This was Tenniix's move into closed user group marketing as part of a wider push into Western markets. Like many fast-growing Chinese brands expanding internationally, the focus was on building an effective, scalable acquisition strategy across new regions.Tenniix wanted:

• Scale: a way to launch across the US, Canada, Germany and the UK under a single platform
• Revenue: affiliate-channel growth as a core acquisition lever
• Margin protection: targeted offers for specific communities rather than broad, margin-eroding discounts on a high-ticket product
• Efficiency: automated eligibility verification in place of manual checks
• Long-term value: reaching groups like students who grow into core, loyal customers over time

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Strategy & Execution

Working with Gocertify, Tenniix launched a multi-region, multi-group verification programme designed to drive revenue without broad discounting.

• Multi-market rollout: the programme launched across the US, Canada, Germany and the UK under a single platform
• Audience-first targeting: verified offers for students, healthcare workers, teachers and military, rather than open public promotions
• On-Site Messaging: verified offers surfaced directly on product pages, putting the incentive in front of high-intent shoppers at the point of consideration
• Margin-conscious by design: gating offers to specific communities let Tenniix incentivise purchase while protecting pricing on high-ticket products

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Special Requests & Integrations

Tenniix runs Gocertify verification with On-Site Messaging live on product pages across all launch markets.

• Shopify integration: verification, offer delivery and on-site messaging managed natively within their existing e-commerce setup
• Klaviyo integration: verified shopper data is collected and synced into Klaviyo, triggering tailored lifecycle flows off verified status

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Results

• 17% verification-to-purchase conversion rate
• £777 AOV acorss all groups and markets
• £20k in revenue driven in opening week
• 100% reduction in manual verification — automated eligibility checks removed the manual workload entirely
• Multi-market programme live across the US, Canada, Germany and the UK under a single platform

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Students made up the largest verified group, followed by healthcare workers and teachers — an audience Tenniix is acquiring as much for long-term value as for immediate conversion. With Shopify and Klaviyo integrated, verified shoppers feed directly into lifecycle marketing, giving Tenniix a growing first-party audience to re-engage.