We've rebuilt our verification engine

Our verification engine has just had its biggest upgrade yet.

Meet Gocertify Intelligence: the new AI layer at the core of our verification. Built on the latest AI and LLMs, it understands every uploaded document rather than just its text.

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Why we rebuilt it

Our mission is to give brands the tools to run the most effective closed-group strategy possible.

Verification is the core of that, and it's why 500+ brands across 100 countries trust us to run their offer programmes.

So when we looked at where we could drive the most incremental revenue for our brands, we saw a huge opportunity: make the thing our entire business is built on better. More accurate, fraud resistant and built for the scale our brands are starting to ask for. That's what Gocertify Intelligence is.

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How Gocertify Intelligence is different

We've rebuilt our verification engine from the ground up. Behind it sits the latest AI, 4 million annual verifications of real-world data, and a team of specialists who know exactly what genuine looks like.
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Any document, any source

Built on the latest LLMs, the engine understands what a document is, where it's from, and whether it's genuine. Whether that's a payslip, a driving licence, a UCAS letter, or a university email. It extracts that as structured data and checks it against a defined policy for that group. The policy decides the outcome. The AI's job is to understand the document well enough for that decision to be right.
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The Gocertify Shopper Network‍

Over 4 million verifications a year across a 2 million-strong shopper network. Every verification trains the engine on real-world document data, like what a genuine payslip looks like in a market we've just expanded into, what a fraudulent document tends to get wrong.

Third-party signals

‍On top of the document check, the engine cross-references institutional databases, checks for AI-generated content, and flags anything that's been altered or found elsewhere online, increasing its confidence in the outcome.
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24/7 expert support

Our support team are trained specialists in closed-group document verification, and they handle the edge cases. If the AI is unable to verify the shopper straight away, they're on hand 24/7 for manual review whenever it's needed, with exact information about why a verification passed or didn't.

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What this means for brands

As we built Gocertify Intelligence, we focused on four outcomes.

• Built to scale. A more capable engine means new groups, new document types, and new markets no longer require a rule set built from scratch. Verification shouldn't be the reason a brand can't expand into the audiences that matter, and now it isn't.
• More accurate, fewer false rejections. The engine understands documents rather than just reading them, which means it can make the right call on a far wider range of submissions instantly.
  

• Stronger fraud resistance. Gocertify Intelligence extracts and structures the data in a format matched against set policies, in a clearer and more efficient format. These policies are the equivalent of what a human would check for when verifying a document.‍
• A better experience for every shopper. Faster decisions, fewer manual reviews, and a cleaner journey from upload to approved.
  

Why we built it this way

Most verification tools rely on databases or membership apps. Both work, but both have limitations. If someone isn't registered or signed up, they can't access an offer. It's also slow to extend to new countries, and most providers fall back to manual document review wherever a database connection doesn't exist.

Gocertify's approach starts with the document itself, understood properly by AI, with the ability to layer database checks on top wherever they're genuinely useful. Brands get fast, accurate verification with the flexibility to add deeper checks for specific markets or groups as needed.

In practice, that means verification in under 10 seconds, compared to processes that can take days elsewhere.

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The future of Gocertify Intelligence

Gocertify Intelligence is live now, working underneath every verification happening on the platform today. What we’re most excited about is where this can take our brands in the future, new groups and new regions, so that they have a verification tool that doesn’t get in the way of their growth objectives.