Gocertify is helping brands build deeper engagement with Yotpo Integration

Loyalty programmes have become a mainstay within Ecommerce retention. They’re everywhere, and for good reason. Done well, they’re a win-win for both brands and shoppers: customers get rewarded, while brands secure repeat business and deeper relationships.

However in today’s crowded market, loyalty is no longer guaranteed. Shoppers are members of multiple schemes, often dozens, and engagement levels are harder to sustain. For brands, the challenge is cutting through the noise, making your programme engaging, and keeping customers coming back.

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Moving loyalty beyond points for purchases

Loyalty programmes often revolve around the same mechanics: spend money, earn points, redeem rewards. With Gocertify, brands can now add a new dimension to loyalty through verified rewards. That means recognising and rewarding specific communities (like students, NHS staff, or military members) directly inside a loyalty programme.

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Why verified rewards drive deeper engagement

The real shift isn’t just in the reward, it’s in the data.

McKinsey & Company reports that companies without first-party data strategies in their loyalty efforts spend 10–20% more on marketing to make up for the loss of third-party data. In other words, brands that don’t focus on first-party data will face rising costs, while those that do will build lasting loyalty and growth.

Verified rewards are an effective way to capture this data, with 68% of shoppers willing to share personal information in exchange for a reward. With Gocertify, that data isn’t just transactional. You don’t only see what a shopper spent, but you know whether they’re a student, a nurse, a teacher, or part of another key group. That verified identity becomes a powerful layer of first-party data that changes how you can engage them.

• Relevance: A student who earns both a discount and bonus loyalty points feels recognised for their status, not just their spend.
• Smarter retention: Verified data flows directly into your loyalty platform, so you can build tailored programmes around key marketing dates, like student loan drop campaigns or NHS appreciation events, that hit at the right time.
• Long-term connection: Verified communities consistently spend more and stay longer because rewards feel personal and purposeful, not generic.
  

Many programmes miss the opportunity to blend transactional incentives with identity-based recognition. With Gocertify, capturing and syncing that data at the point of verification turns your loyalty programme from a transactional engine into a true engagement engine.

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Why this matters for brands

The goal of any loyalty programme is simple: get more shoppers to join, and give them reasons to stay active. The more they engage, the more they spend and the more valuable they become over time.

By combining Yotpo’s loyalty engine with Gocertify’s verification technology, brands can:

• Boost loyalty sign-ups by layering points on top of exclusive offers.
• Drive meaningful engagement by rewarding identity as well as spend.
• Capture first-party data that powers segmentation, retention, and smarter personalisation.
• Increase customer lifetime value by giving shoppers a reason to keep engaging, not just redeem once.
  
  

How it works

It’s simple. Brands can add a “Verify as Student / Key Worker / Military” tile directly into their Yotpo rewards page. A shopper clicks, verifies in seconds via Gocertify, and is instantly rewarded with loyalty points alongside any exclusive discount. For marketers, it’s an easy way to make loyalty richer and more relevant without adding complexity. For customers, it’s seamless and rewarding.

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Redefining loyalty with meaningful rewards

This launch is about more than an integration. It’s about reshaping what loyalty can mean. Gocertify has already helped 450+ brands move beyond blanket discounts with smarter, more meaningful offers. Now, by embedding directly into one of the most widely adopted loyalty platforms in ecommerce, we’re bringing that same philosophy to loyalty itself.

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Already using Yotpo?‍

Speak to our team about activating verified rewards in your loyalty programme.

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