MPB

Overview

MPB successfully transitioned from a costly affiliate-driven verification process to an efficient, on-site solution powered by Gocertify. By doing so, they significantly enhanced their customer experience, attracted new customers, and accelerated growth in key international markets. The results were compelling, including a 218% increase in student sales, a 64% new customer rate, and a remarkable 31.5% code-to-sale conversion rate.

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Background

MPB, a global marketplace for photography equipment, was facing limitations due to heavy reliance on third party affiliate platforms, primarily StudentBeans. Most shoppers started their journeys directly on MPB’s own website, making affiliate-driven verification redundant and costly. This created friction for users and restricted MPB’s expansion capabilities, especially in Europe and the US.

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Strategy & Execution

To address these challenges, MPB collaborated with Gocertify to implement a white-label, on-site verification solution. Gocertify’s system enabled direct verification of groups like Students and Key Workers owned and controlled by MPB, eliminating unnecessary steps. The key actions taken were:

• Seamless Integration: Direct integration of verification into MPB’s website.
• Customised User Journeys: Tailored experiences for buyers and sellers.
• Dynamic Promotions: Leveraged Gocertify’s On-Site Messaging (OSM) to offer relevant promotions at optimal points in the customer journey.

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Integrations/Special Requirements

To ensure success, MPB required specific integrations and capabilities, which Gocertify was able to provide:

• Multi-language Support: Enabled swift expansion into European and US markets.
• Bloomreach Integration: An effortless connection with MPB’s existing CRM platform, enabling enhanced personalisation and retargeting efforts.
• Distinct User Flows: Specific verification processes were optimised separately for buying and selling activities.

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Results

The partnership delivered significant outcomes, clearly demonstrating its effectiveness:

• 64% new customer acquisition rate, broadening MPB’s market reach.
• 218% growth in student sales, greatly outperforming previous affiliate-based approaches.
• 31.5% conversion from code redemption to completed transactions, proving the efficacy of targeted, timely promotions.

MPB’s strategic shift to Gocertify not only resolved prior challenges but also established a robust framework for sustainable growth.