Orelia use gated offers to drive revenue while protecting brand image

Orelia is a Brighton-based jeweller with a small, fast-moving digital team overseeing performance across channels like paid social, affiliates, and PPC. As they scaled, the team needed to drive growth without falling into the trap of constant discounting.

To hit acquisition targets without devaluing their brand, they needed a way to run more controlled, meaningful offers to specific groups and move away from blanket discounts.

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The Problem

Before Gocertify, the team were running into a few big challenges:

• Blanket discounts were clashing with Orelia’s premium image.
• Discounting was largely restricted to students with other third-party providers meaning they were missing wider, valuable segments.
• With limited in-house bandwidth and no agency in place, their affiliate performance had stalled.
• The need to acquire new customers without excessive discounting created tension between sales and brand strategy.

The team needed a simple, scalable way to deliver exclusive offers to different groups without adding more complexity to their stack.

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The Solution

Orelia rolled out Gocertify to take back control of their rewards strategy and build a more intelligent acquisition approach:

• They expanded their targeting beyond students to include NHS staff and other key audiences, in one platform.
• Ensuring only verified customers could access closed-group discounts, preserving brand image while still driving conversion.
• Automatically feeding verified users into their CRM giving the team richer data to segment and market to.
• With Gocertify, the team could quickly launch time-sensitive offers around key moments (like student loan drops or NHS anniversaries) using the data they’d collected on their shoppers.

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The results

Since implementing Gocertify, Orelia has achieved measurable improvements:

• Top revenue-driving partner - Gocertify became their highest-performing affiliate channel for the year.
• Smarter offers - Students made up the largest audience by volume, but NHS users actually delivered a higher average order value.
• Protected their brand image - Verified offers helped attract and convert new customers without having to run site-wide promotions.
  A Better Foundation for CRM Growth - First-party data from Gocertify now powers their segmentation and email marketing efforts, helping deliver more personalised, relevant campaigns.

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What would you say to a brand considering working with Gocertify?

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