Overview
Nursem, the fast-growing skincare brand, partnered with Gocertify to improve the way it rewards Students, Key Workers and Seniors.
Facing limitations with outdated affiliate platforms and lacking visibility into who was actually claiming their offers, Nursem partnered with Gocertify to take back control of their offer strategy.
By bringing rewards in-house with Gocertify, Nursem unlocked richer data, reached new customers and provided a better customer experience, all while running more targeted, meaningful campaigns that aligned with its brand values.
[[testimonial]]
Background
Before Gocertify, Nursem primarily worked with third-party affiliate platforms, like Blue Light Card. While these platforms offered access to key communities, they came with challenges:
- High costs: Paying premium commission rates and tenancies for shoppers already in Nursem’s ecosystem.
- No visibility: No access to data on who was redeeming offers, limiting CRM growth and re-engagement.
Operational friction: More support tickets, manual processes and less flexibility to adjust campaigns.
Nursem needed a more sustainable solution that gave them ownership of their offers, insights into their customers and scalability.
Strategy & Execution
Partnering with Gocertify allowed Nursem to bring their rewards in-house, with minimal lift, unlocking several key benefits:
- Plug-and-play setup: The initial tech setup was simple, allowing the team to "set it and let it run" with minimal oversight.
- Smarter campaigns: The data collected through Gocertify offers enabled more sophisticated email flows and top-navigation banner placements for time-sensitive offers like seniors’ weekends and back-to-school discounts.
- Community-specific insights: The team began understanding their audience in greater detail, discovering they had more teachers and seniors than expected, not just healthcare workers.
- Better alignment: Offers are now embedded seamlessly on-site, with on-brand messaging and dynamic placements to boost conversion.
Most importantly, Gocertify’s technology delivered tangible results with minimal maintenance, freeing the team to focus on wider marketing and growth strategy.
Integrations / Special Requirements
Gocertify was embedded across Nursem’s CRM and site experience to optimise both engagement and visibility.
- Klaviyo integration: Offers segmented by group (students, seniors, key workers) were built into existing Klaviyo campaigns.
- On-site messaging: Dynamic, relevant offers are surfaced in high-impact areas, like the top nav banners and product pages, to convert shoppers at key points in their journey.
- Visibility rules: Offers were scheduled around Nursem’s marketing calendar, from International Nurses Day to Black Friday, ensuring every campaign hit at the right moment.
Results
- Increased reach - 2,000+ verifications across Students, Healthcare Workers, Seniors, Teachers and the Disabled Communities.
- Improved performance control - The team can now trigger and measure results directly through CRM and campaign data.
- Deeper audience understanding - New insights into group mix (teachers and seniors outperforming expectations) now inform product and messaging decisions.
- Reduced workload - Compared to affiliate platforms, Gocertify required far less manual management or support handling.
With Gocertify, we were able to get the tech set up and then just let it run. It’s complemented our brand really well, and it’s given our customers a genuine incentive to buy while helping them feel recognised and valued. It’s been especially nice to be able to reward key workers and healthcare staff in a meaningful way. Overall, it’s just been a really positive addition.
